So is this Dunedin chap some sort of marketing genius who would be better suited to selling dodgy towels at an open market? The simple answer is – absolutely not – for I found myself purchasing twenty ‘None’ Pound notes from Alex in order to invest in the Ragged University concept.
Corporate MOTing: Hints and Tips on Interpreting Business Reportage Part Three: SWOTS, PESTS, and CSR by Doreen Soutar
So welcome to part three. A quick recap on the first two parts: if you get a hold of the annual accounts of any given company, it can tell you a fair bit about what the company is like. We can make a stab at telling how the senior executive team wants the reader to view the company, and how the company makes their money. Read more