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Personal Wealth by Julia Macintosh

So on Friday, I finally met up with Alex here at Ragged University. We talked about this and that, swapped ideas and leads, and toasted pints of water to the innate goodness of humanity. We also discovered in our conversational meanderings that the Ragged Project and Personal Wealth are kindred spirits.

Personal Wealth is the social enterprise recently established by myself and my friend and colleague Nina. Our founding belief is that every person possesses unrecognised and untapped personal wealth – their strengths, their gifts, their knowledge and skills and experiences and insights and ideas and innate goodness. Far too often we are prevented from using and sharing what we have to contribute. Nina and I want to help people find ways to unlock their own personal wealth; we want to help groups and organisations and communities unlock the collective wealth that resides within them. Read more

Ethnocentricism and Country of Origin Effects: Literature Review by Doreen Soutar

The literature review is divided into three main sections: the first section looks at the background into models of purchasing behaviour developed out of psychological research, such as the Theory of Reasoned Action (TRA) proposed by Fishbein and Azjen (1975) and the Theory of Planned Behaviour (Azjen, 1991).

These psychological models began to adapted for use in business research in the late nineties and early 2000s with models developed by Kotler (2000) and Hawkins et al (2001). From simple early models, theories of purchasing behaviour have become more complex over the years, and have attempted to account for both rational and non-rational aspects of behaviour, as well as social and cognitive aspects of purchasing trends. Read more