The Edinburgh Short Film Festival is now open for submission for 2016 and we’ll be screening the best in contemporary short film in Scotland’s beautiful & ancient capital city in October 2016. This year we’re planning some exciting collaboration projects from working with Japan’s biggest short film festival, Short Shorts Film Festival to curating short film programmes for Hidden Door in May, Edinburgh’s own, unique, arts festival. Read more
Name of speaker and subject: Paul Bruce, Scottish Short Film Distribution
Title of talk: The Long Tail and Scottish Short Films
Bullet points of what you would like to cover:
- Current State of Scottish Short Film Distribution
- Opportunities in the digital age
- Barriers to distribution
The term long tail has gained popularity in recent times as describing the retailing strategy of selling a large number of unique items with relatively small quantities sold of each – usually in addition to selling fewer popular items in large quantities. The long tail was popularized by Chris Anderson in an October 2004 Wired magazine article, in which he mentioned Amazon.com, Apple and Netflix as examples of businesses applying this strategy. Anderson elaborated the concept in his book The Long Tail: Why the Future of Business Is Selling Less of More.
I have been a film-maker since the early 1990s, training and working with various film and media organisations in Edinburgh including Lothian Video Users Group, Video Access Centre, Leith Unemployed Media Group, Mediabase and others.
I was awarded funding in the early 1990s to make a film for Video Access Centre and the LUMG and have since made a dozen short films which have screened at festivals throughout the UK and around the world, have screened on satellite and cable TV and via on-line distribution networks.