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Are you a Scottish craft distiller? Get ready to grow your business abroad with our help.
Build on your export success with a peer group of craft distillers on our intermediate level Preparing to Export programme, starting in Edinburgh on 23 February 2017.
The intermediate programme’s modules will help your company enter and grow existing export markets by building export capabilities in a range of areas, including:
- Identifying new markets
- Researching target export markets
- Developing an international value proposition
- Export pricing and terms of international trade
Who should attend?
Any Scottish craft distillers ready to take on the challenge of developing new business internationally. This programme is perfect for those who need help to develop strategy to expand their export business further.
Where and when?
Our Preparing to Export intermediate workshops are run over four days and will be held at Scottish Enterprise offices in Edinburgh. You’ll need to attend all four workshops to complete the programme.
Workshops are 9:30am – 4pm on the following dates:
- Thursday 23 February 2017
- Thursday 9 March 2017
- Thursday 23 March 2017
- Thursday 6 April 2017
The programme is part-funded through the European Structural and Investment Funds. Please note that this support is a form of state aid – on attendance it will count towards your overall De Minimis allowance.
What are the benefits?
- Greater appreciation of the capabilities and resources needed to export successfully – and to sustain that success in international markets.
- An understanding of how market research can be used to select the right export markets and the right sales channel partners.
- Guidance on how to develop your company’s international business model, value proposition, and route to market strategy
- Specialist input on Channel Partner Development in export markets
- Support with the development of a robust action plan for the development of new international business
Day one – Building export strategy on market understanding
- An overview of successful export strategy and planning for export success
- Targeting the right export markets in 2017 using research & analysis
- SDI support available for international research and export development
Day two – Establishing market entry and route to market
- Establishing real insight into export markets – researching export opportunities, industry competition and the supply chain
- Preparing an export market research plan
- Guest speaker – building international business in the craft distillers market
- Market entry – establishing successful export market partnerships
Day three – Developing Sustainable Exports
- Managing and developing successful export market partnerships
- The role of collaboration in developing a sustainable export business
- Contractual, compliance and regulatory issues in the international craft distilling market
Day four – Promotions, communications, and the export plan
- Promotion and communication in export markets
- Managing key customer relationships
- Working session – presentation of participant export plans
At the end of the programme you can present your international action plan to a peer group of ambitious internationally-minded craft distillers.
The focus of the programme is not on academic learning, but on how your business can apply good export process and provides practice through the peer group planning forum.
- Get insight on how to develop your export strategy, guided by best practice
- Get support to develop your export capability and skills
The workshops are delivered in an open and dynamic way by a facilitator with many years of experience in international food and drinks markets, including Scottish craft beers and spirits.
Meet our expert facilitator
Martin McBride of Envision has over 30 years of experience in export development and international business. Martin has worked closely with 17 Scottish drinks brands including beers, gin, vodka, liqueurs, and whisky. Martin has also worked with a major international Danish beer brand.
Martin’s experience has been gained through a combination of years working in the industry, years in consultancy, and on-going non-executive director positions in exporting companies across security, printing, agricultural machinery, seafood, water and waste water industries. These companies are exporting all over the world including North America, Scandinavia, Mainland Europe, Middle East, and Far East.
Moutbatten Lecture: Sir Adam Thomson
Friday 3rd March 2017
Playfair Libray Hall, Old College, South Bridge
5.30 p.m. – 7.00 p.m.
Sir Adam Thomson, Director of the European Leadership Network will give this years Moutbatten lecture on “Facing the risks of war in Europe”.
Sir Adam Thomson was educated in history at Cambridge University and in Public Policy at Harvard University. He worked briefly at the World Bank before joining the British Diplomatic Service in 1978. In the course of the following 38 years he served abroad in British missions in Moscow, NATO Brussels, Washington DC, New Delhi, New York at the United Nations (where he was the No2 Ambassador), Islamabad (where he was the British High Commissioner) and NATO again (where he was the UK Permanent Representative).
In London over this period he served in the Cabinet Office as the Soviet analyst on the Assessments Staff 1989 -91 and in roles in the Foreign and Commonwealth Office covering the Mutual and Balanced Force Reductions, Israel/Lebanon, UK security policy (especially in Europe) and UK policy towards South Asia and Afghanistan. His two main areas of professional life have been politico-military affairs and South Asia, especially Pakistan/Afghanistan.
In November 2016, he left the UK Delegation to NATO, retired from the Diplomatic Service and took up his present job as the Director of the European Leadership Network, a pan-European, non-partisan, non-governmental organisation working for better security in greater Europe.
You must bring your printed ticket with you to the event.
This event may be photographed and/or recorded for promotional or recruitment materials for the University and University approved third parties.
Come along to The Castle Hotel (66 Oldham St, Manchester M4 1LE) from 7pm. Come along for some food, some socialising and a two talks in an informal setting…
What is feminism? Ask ten people this question and you might get ten different answers. It’s not that I claim to have the one right answer but rather that I do have one I have settled on and I am pleased to share it with Ragged members. My generation of women has seen enormous changes in our lives. I hardly recognise myself as the young woman who always sat quietly in one corner or another. To me, that is proof of feminism as an agent of personal growth and empowerment; one more reason to share what I know about it.
Feminism to me is a political sisterhood because it aims to challenge the dominant social force generally known as patriarchy. Some people get very precise and define it as capitalist patriarchy or imperialist capitalist patriarchy, even imperialist patriarchal capitalism. I suppose one’s view is always determined by where one stands.
My talk therefore aims to clarify what a plain and simple patriarchal society is, how it is structured and how feminists have over time risen to the challenge of the ways in which patriarchy disempowers and even harms women as a sex class; a thing feminists call patriarchal oppression. Moreover, whilst women are doing different things differently today than they did fifty years ago they are still doing it for themselves and often for men as well. Mine will be a whistle-stop tour through an immensely rich and complex cultural landscape but I hope there will be enough time left to take questions.
During the break we have a bite to eat and a chance to socialise. Everyone is welcome to bring an item of food to put on the table to share and take away what is left at the end so nothing goes to waste
In this presentation I hope to share my story of researching ICT integration in education with rural female teachers from an island in Bangladesh. I will particularly focus on how I attempted to tap into teachers’ own ways of seeing, feeling and expressing life.
Firstly, I will talk about how I used multimodal artefact production- a method through which teachers have shared significant day to day experiences with me,- through a mode and genre of their choice-sometimes they chose images, sometimes video clips, audio clips while sometimes poems and journal entries.
Then I will talk about the distinct Bengali genre of ‘golpo/ adda’ (informal chatting) which I used in my research as an attempt to enable my participants’ experiences to emerge through their own discursive style. I will conclude by sharing how these two processes made me aware of my own ‘gaze’ and maybe helped me understand my participants from the position of a female-the position of a teacher- rather than the power position of a researcher.